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中国农村家电市场渠道变革高峰论坛在京开幕

中国农村家电市场渠道变革高峰论坛在京开幕

【摘要】:
始于2008年的家电下乡政策已于今天1月底完成其特殊历史时期的特殊历史使命完美收官。据国家商务部统计数据,截至2012年12月底,全国累计销售家电下乡产品2.98亿台,实现销售额7204亿元。家电下乡政策留给家电业的最大遗产,是农村家电市场实现了家用电器的初步普及22万家销售网点星罗棋布于县镇乡村。后家电下乡时代,农村家电市场能否继续成为支撑家电业发展的一片蓝海?农村家电市场的渠道变革将向何处衍变

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